Growth & procurement advisory
Commercial strategy, built on insider insight.
I help technology companies grow. I help buyers get the smart deal on enterprise software.
25 years structuring the deals, adding value on both sides of the table.
Why work with me
Fluent in the tech and the business
25 years from startup to Cisco, Check Point and Google Cloud — carrying quota, structuring licensing, building channel. That range lets me see the whole board.
- 01
Both sides of the table
I spent a career closing enterprise deals. Which is exactly why I can help you buy one.
- 02
Strategy before selling
Positioning, pricing and go-to-market set around where the money actually is — so every deal starts on the front foot.
- 03
Technical fluency
Cloud, AI and security — and where they make money. At home in an architecture review or a boardroom.
- 04
Commercial translation
Structuring business cases that turn technical insight into pipeline, revenue and leverage.
What I do
Two sides of the same industry
Sales & growth
Helping technology companies sell, scale and exit.
Commercial & growth strategy
AI & agentic go-to-market
Enterprise & complex sales
Strategic alliances & channel
Talent & team growth
Fundraising & growth-to-exit
Procurement & strategic commercial buying
Helping buyers get the smart deal on enterprise technology.
Licensing & enterprise agreements
Cloud commitments & FinOps
Multi-vendor & multi-cloud
Licence optimisation
Refresh, leasing & finance
Negotiation & audit defence
Procurement & licensing
Buy software like someone who sold it for 25 years.
I spent 25 years building complex enterprise deals — licensing, cloud commitments, hardware and services, up to nine figures. I know how the price is built. Now I help you take it apart.
Fluent across every model — perpetual, subscription, term, consumption, volume, ELA and cloud commit.
The edge — a vast network
10,000+
connections — from big tech to boutique
Insight into how the market really prices, packages and negotiates — before the first meeting.
Relationships & reach
Ecosystem expertise
Complex enterprise deals turn on the ecosystem around them — the platforms, integrators and channels that shape how technology gets bought and sold. Having built global channels and carried quota at Google and Cisco, I know how these players price, package and co-sell — and how to put that to work for you, on either side of the deal.
An example ecosystem — anchor brands shown here; my wider network runs to hundreds more mid-market players, boutique integrators and industry-specific buyers.
AI, cloud & platforms
AI & foundation models
- NVIDIA
- OpenAI
- Microsoft
- Anthropic
Cloud hyperscalers
- AWS
- Microsoft Azure
- Google Cloud
- Oracle Cloud (OCI)
- IBM Cloud
- Alibaba Cloud
Platform titans
- Salesforce
- SAP
- ServiceNow
- Workday
- Snowflake
- Databricks
Consultancies, integrators & analysts
Strategy & Big Four
- McKinsey
- Deloitte
- Accenture
- KPMG
- PwC
- EY
Global integrators (GSIs)
- Capgemini
- Wipro
- HCLTech
- TCS
- Infosys
- NTT Data
Analysts & advisors
- Gartner
- Forrester
- IDC
- ISG
- Everest Group
- Omdia
Security, channel & distribution
Enterprise security
- CrowdStrike
- Palo Alto Networks
- Fortinet
- Zscaler
- Check Point
- Cisco
Managed security (MSSPs)
- NTT
- Secureworks
- Orange Cyberdefense
- LevelBlue
- Verizon
- Optiv
Channel & distribution
- CDW
- Computacenter
- Softcat
- WWT
- Ingram Micro
- TD SYNNEX
Leadership
Jacques Schooler
CEO & Founder
25 years helping technology grow and get sold — from a PayPal-backed startup to the front lines at Cisco, Check Point and Google Cloud, closing seven-figure deals and shaping nine-figure transformations. Now I help founders grow, and help buyers get a fair deal from the vendors selling to them.
- 25+ years in enterprise technology
- Google Cloud · Cisco · Check Point
- AI & agentic go-to-market
- 10,000+ connections across big tech
Track record
Trusted from thousands of SMBs through to the world's largest enterprises
A career spent serving organisations of every size, in virtually every vertical.
A representative example of some real clients
Retail & consumer
- Tesco
- Costco
- Marks & Spencer
- Sainsbury's
- John Lewis & Waitrose
- Kingfisher
Hospitality & leisure
- McDonald's
- Hilton
- IHG
- Costa Coffee
- Premier Inn
- Whitbread
Financial services
- Visa International
- Lloyd's of London
- Prudential
- Legal & General
- Experian
- Tesco Bank
Healthcare & life sciences
- NHS
- Pfizer
- Novartis
- Walgreens Boots Alliance
- ICON
Engineering, defence & industrial
- Rolls-Royce
- McLaren
- Chemring
- CRH
- DCC
- Yuasa Battery
Utilities & infrastructure
- Royal Mail
- Post Office
- NATS
- SSE
- Thames Water
- Northumbrian Water
Government & public sector
- Cabinet Office
- Ministry of Justice
- Ofcom
- Police forces
- SOCA
- London Boroughs
- County Councils
Gaming & entertainment
- BBC
- Bet365
- William Hill
- Ladbrokes
- Gala Coral Group
Let's talk
Ready to grow — or to buy smarter?
Tell me about your company, or the deal on your desk, and I'll help you find the fastest way forward.